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Pricing & Payment Terms

Last updated: July 2026

This page sets out what PUMP.AI PRIVATE LIMITED (trading as Bell AI) charges for the goods it sells, and exactly how payment is collected. It applies to every order placed through the Bell AI mobile application.

1. What you are paying for

Bell AI sells medicines and health products — prescription medicines, over-the-counter medicines, health and wellness products, baby and personal care items, and medical devices and consumables. We are the seller of those goods, and every payment we collect is their price. Our customers are mostly gig workers and daily earners — delivery partners, cab and auto drivers, and shop and salon staff — which is why the bill is paid back in small daily amounts rather than one lump sum.

No money is ever paid out to you.

Bell AI sells you the medicines and lets you pay for them over time. Bell AI is not a bank and not an NBFC, and does not give money to users. No cash is paid out, and nothing can be withdrawn or transferred — you receive medicines, and nothing else.

2. The passbook is free

The money passbook built from your bank SMS — earnings and spending tracking, the safe daily spending amount, and bill reminders — costs nothing. There is no subscription and no membership fee for the app. Ordering medicines is entirely optional and the passbook works fully without it.

3. How the price is set

Prices are the printed maximum retail price (MRP) of each product, less any discount we choose to offer. There is no separate charge for using the app.

When you send us a prescription, a registered pharmacist prepares an itemised bill listing every product, its quantity and its price. You see the full bill and the daily amount, side by side, before you confirm. Nothing is supplied and nothing is collected until you confirm.

4. What we do NOT charge

  • Interest: none
  • Service or processing charge: none
  • Charge for taking longer to pay: none
  • Charge for paying early or all at once: none
  • Subscription or membership fee for the app: none

Your daily payments add up to your medicine bill. Nothing is ever added to it.

5. How you can order, and how much

You choose medicines, never an amount. How much you can order at once is worked out from your own passbook — the bank SMS on your phone — so that the daily amount is one your earnings genuinely support. It starts small and can grow as you pay back on time.

There is nothing to apply for, and no form asking how much you need. If your passbook does not yet show enough of a rhythm, we simply say so and the passbook keeps working for you.

6. How payment is collected

You pay your bill back a little each day, over a period of between 7 and 30 days, agreed when you confirm the bill. Collection is by UPI Autopay mandate:

  1. You set up the mandate once. As part of confirming your order you approve a UPI Autopay mandate inside your own UPI app (Google Pay, PhonePe, Paytm, BHIM or your bank app). The maximum amount that can ever be deducted is shown to you before you approve it.
  2. The daily amount is deducted. Each day we present one small payment against that mandate through our RBI-regulated payment partner, Cashfree Payments. Your bank notifies you before each deduction.
  3. Deductions stop on their own the moment nothing is left to pay.

You can also pay from the app at any time — to catch up after a missed day, or to clear whatever is left in one go. Payment methods accepted: UPI, a daily payment instruction (UPI Autopay), debit card, credit card and net banking. We never see or store your UPI PIN, full card number or bank password — those are handled entirely by Cashfree Payments and your bank.

7. A worked example

Medicines supplied₹840
Paid back over30 days
You pay each dayabout ₹28
InterestNone
Any other chargeNone
Total you pay us₹840

Illustrative figures only. Your bill is the price of the medicines actually supplied to you.

8. Paying early, pausing and cancelling

  • Pay it all whenever you like. Clear whatever is still left from the app and the daily payments stop immediately. There is no charge for paying early.
  • Miss a day, catch up later. If money is tight in a given week, a payment can shift. Your plan simply runs a little longer, and nothing is added to what you owe.
  • Cancel the UPI Autopay mandate. You can pause or cancel it at any time, from your own UPI app or from ours. That stops future deductions; it does not cancel what is still left on medicines you already received, which you can pay from the app whenever you are able.

There are no recovery or collection agents.

9. Invoices

The price you see is the price you pay — nothing is added when you confirm. An itemised invoice in PUMP.AI PRIVATE LIMITED’s name is issued for every order and is available in the app.

10. Contact

For any question about a bill, a plan or a payment, contact us:

PUMP.AI PRIVATE LIMITED
Trading as Bell AI
Vindhya C4, IIIT-Hyderabad, Survey No. 25, Gachibowli, Seri Lingampally, K.V.Rangareddy- 500032, Telangana
CIN: U70200TS2025PTC207551
Email: saniya@usebellai.com