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Privacy Policy

Last updated: September 2026

PUMP.AI PRIVATE LIMITED, trading as Bell AI (“we”, “us” or “our”), is committed to protecting your privacy. This policy explains what information we collect when you use the Slaash app as a buyer or as a shop, how we use it, who sees it, and the choices you have.

1. Information we collect

  • Identity & contact: your name and mobile number, verified by one-time code.
  • Home locality & map pin: the pin you drop once at signup, used to work out your locality and the shops near you. See section 2.
  • Requests: what you want to buy, your budget, your need-by date, the localities you chose, and your answer when the app asks whether you bought.
  • Threads: the messages and quotes exchanged between you, a shop and the Slaash agent.
  • Shop details (shops only): shop name, address, photograph, phone number, categories and localities served, GST registration if given, and the quotes you send.
  • Fee & payment data (shops only): invoices for platform fees and the payment references held by our payment partner. We do not store a UPI PIN, full card number or bank password.
  • Usage & device data: app interactions, push-notification token, device identifiers and log data used to operate and secure the service.
  • Support conversations: your chats with our staff.

Slaash does not read your SMS, your contacts or your email, and does not ask for permission to.

2. Your locality and map pin

Location is requested once, when you pin your home at signup, and only to the precision needed to place you in a locality. We do not track your location in the background and we do not build a movement history. Shops see your locality, never your pin or address. You can move your pin in the app at any time.

3. Who sees what in a request

  • Shops see: your first name, your locality, and your request (item, budget, date). Your phone number is shown to a shop only after it has sent a quote, so that you can talk to it. Shops that pass or never quote do not see your number.
  • Buyers see: a shop’s name, address, photograph and phone number from the first message, and every quote it sends.
  • Other shops see: the price another shop quoted, when the agent cites it in negotiation, but not that shop’s name in your thread with them.
  • Our staff see: any thread, when they join it to help, or to review a reported thread or a disputed fee.

4. The Slaash agent and language models

The agent reads the messages in a thread to ask questions, summarise, nudge and negotiate. To do that, thread text is sent to third-party large-language-model providers under contract to us. They process it only to return the agent’s reply, do not use it to train their models, and do not retain it beyond what their service requires. Every message the agent sends to a shop is logged so it can be reviewed.

5. How we use your information

  • to send your request to verified shops in the category and localities you chose;
  • to run the thread, including the agent’s questions, summaries and negotiation;
  • to score shops on reply time, quotes and confirmed purchases, and to decide which shops receive a request first;
  • to invoice shops for platform fees and process fee refunds;
  • to send you push notifications about your requests, quotes and threads;
  • to keep the tax and accounting records the law requires us to keep;
  • to provide support, prevent fraud and secure the service;
  • to improve the quality of the service.

We do not sell your personal data, and we do not use it for advertising.

6. How we share information

We share information only as needed to run the service: with the shops that quote on your request, as described in section 3; with our language-model providers, as described in section 4; with our payment partner Cashfree Payments and a shop’s bank to collect and refund platform fees; and with messaging, push notification, hosting and analytics providers under contract. We may also disclose information where required by law or by a regulator. All such parties are required to handle your data securely.

7. Data retention

We retain your information for as long as your account is active, and for as long as tax and accounting law requires us to keep invoices and fee records. Threads are kept while the request is open and for a period after, so that disputes can be reviewed. When no longer required, we delete or anonymise it. Data collected by earlier versions of the app for features that no longer exist is deleted on request through the form below, and otherwise on the same schedule.

8. Security

We use industry-standard technical and organisational measures, including encryption in transit, encryption at rest for sensitive fields, and role-based access controls. No method of transmission or storage is completely secure, but we work continuously to safeguard your data.

9. Your rights & choices

You can view and update your profile, move your pin, close a request, report or block a shop, and turn off push notifications in the app at any time. To delete your account and associated data, use our account & data deletion request form. Where the law requires us to keep an invoice or fee record, we retain the minimum information needed for that purpose.

10. Children

The service is intended for users aged 18 and above. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the app. Please review it periodically.

12. Contact us

For any question or request regarding your privacy, contact us at:

PUMP.AI PRIVATE LIMITED
Trading as Bell AI, publisher of the Slaash app
Vindhya C4, IIIT-Hyderabad, Survey No. 25, Gachibowli, Seri Lingampally, K.V.Rangareddy- 500032, Telangana
CIN: U70200TS2025PTC207551
Email: saniya@usebellai.com
Phone: +91 76718 84521