Last updated: September 2026
PUMP.AI PRIVATE LIMITED, trading as Bell AI (“we”, “us” or “our”), is committed to protecting your privacy. This policy explains what information we collect when you use the Slaash app as a buyer or as a shop, how we use it, who sees it, and the choices you have.
Slaash does not read your SMS, your contacts or your email, and does not ask for permission to.
Location is requested once, when you pin your home at signup, and only to the precision needed to place you in a locality. We do not track your location in the background and we do not build a movement history. Shops see your locality, never your pin or address. You can move your pin in the app at any time.
The agent reads the messages in a thread to ask questions, summarise, nudge and negotiate. To do that, thread text is sent to third-party large-language-model providers under contract to us. They process it only to return the agent’s reply, do not use it to train their models, and do not retain it beyond what their service requires. Every message the agent sends to a shop is logged so it can be reviewed.
We do not sell your personal data, and we do not use it for advertising.
We share information only as needed to run the service: with the shops that quote on your request, as described in section 3; with our language-model providers, as described in section 4; with our payment partner Cashfree Payments and a shop’s bank to collect and refund platform fees; and with messaging, push notification, hosting and analytics providers under contract. We may also disclose information where required by law or by a regulator. All such parties are required to handle your data securely.
We retain your information for as long as your account is active, and for as long as tax and accounting law requires us to keep invoices and fee records. Threads are kept while the request is open and for a period after, so that disputes can be reviewed. When no longer required, we delete or anonymise it. Data collected by earlier versions of the app for features that no longer exist is deleted on request through the form below, and otherwise on the same schedule.
We use industry-standard technical and organisational measures, including encryption in transit, encryption at rest for sensitive fields, and role-based access controls. No method of transmission or storage is completely secure, but we work continuously to safeguard your data.
You can view and update your profile, move your pin, close a request, report or block a shop, and turn off push notifications in the app at any time. To delete your account and associated data, use our account & data deletion request form. Where the law requires us to keep an invoice or fee record, we retain the minimum information needed for that purpose.
The service is intended for users aged 18 and above. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. Material changes will be communicated through the app. Please review it periodically.
For any question or request regarding your privacy, contact us at:
PUMP.AI PRIVATE LIMITED
Trading as Bell AI, publisher of the Slaash app
Vindhya C4, IIIT-Hyderabad, Survey No. 25, Gachibowli, Seri Lingampally, K.V.Rangareddy- 500032, Telangana
CIN: U70200TS2025PTC207551
Email: saniya@usebellai.com
Phone: +91 76718 84521